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resistance-to-innovation-its-sources-and-manifestations

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The book resistance to innovation its sources and manifestations shaul oreg and jacob goldenberg is published by university of chicago press the book resistance to innovation its sources and manifestations shaul oreg and jacob goldenberg is published by university of chicago pressrequest pdf on researchgate | resistance to innovation its sources and manifestations | every year about 25000 new products are introduced in the united states most of these products failat resistance to innovation its sources and manifestations shaul oreg jacob goldenberg resistance to innovation its sources and manifestations shaul oreg jacob goldenberg every year about 25000 new products are introduced in the united states most of these products failat considerable expense to the companies that produce themevery year about 25000 new products are introduced in the united states most of these products failat considerable expense to the companies that produce them such failures are typically thought to result from consumers resistance to innovation but marketers have tended to focus instead on consumers who show little resistance despite these early adopters comprising only 20 get this from a library resistance to innovation its sources and manifestations shaul oreg jacob goldenberg every year about 25000 new products are introduced in the united states most of these products fail at considerable expense to the companies that produce them such failures are typically

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