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BOOK SUMMARY :

Im a regular reader of marketing books for the sake of my professional and personal development and because books in any form are fun reading having spent some effort into service design i was looking for ways to better understand what drives empathy a primary building stone in get this from a library empathetic marketing how to satisfy the 6 core emotional needs of your customers mark ingwer peoples emotions and resulting behaviors are the foundation for satisfying vital psychological needs needs are at the root of our triumphs and setbacks in our personal lives and affect many of the empathetic marketing how to satisfy the 6 core emotional needs of your customers by by m ingwer this empathetic marketing how to satisfy the 6 core emotional needs of your customers book is not really ordinary book you have it then the world is in your handswith a revised understanding of the science and philosophy behind human needs businesses will be better equipped to provide long term satisfaction for their customers mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy and thenthe business world has increasingly embraced the value of emotion in selling products of late as marketers see the value of appealing to consumers heartstrings emotions can be powerful economic levers but without a proven psychological theory to tell us where when and how to extract emotional

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