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BOOK SUMMARY :

Storytelling in business the authentic and fluent organization the end product of a four year effort and hundreds of interviews with business leaders is an outstanding treatment of this important business communication technique and done in a little more than 200 pagesby janis forman taken from chapter 2 of storytelling in business the authentic and fluent organization this excerpt focuses on the importance of authenticity the foundational element of the books research driven framework for organizational storytelling the book then takes up the additional in storytelling in business the authentic and fluent organization she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals focusing on the role of storytelling at the enterprise level this book provides a research driven framework for engaging in organizational storytelling for more than a decade award winning author janis forman has been helping executives to tell stories in service of their organizational objectives in storytelling in business the authentic and fluent organization she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goalsget this from a library storytelling in business the authentic and fluent organization janis forman this book teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals focusing on the role of storytelling at the enterprise level it provides a

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