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Creating Blockbusters How To Generate And Market Hit Entertainment For Tv Movies Video Games And Books PDF, ePub eBook

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Get this from a library creating blockbusters how to generate and market hit entertainment for tv movies video games and books gene del vecchio this must have manual for screenwriters novelists and entertainment executives offers an insightful 11 step program for creating developing and marketing compelling movies tv shows novels and creating blockbusters how to generate and market hit entertainment for tv movies video games and books by gene del vecchio business and economics marketing general business and economics industries media and communications industries 304 pp 5 12 x 8 12 1 illus 48 charts appendix index isbn 9781455615292 danny kaye executive vice president of research and technology strategy at 20th century fox creating blockbusters is a blockbuster in itself in terms of its scope and its sweep this introductory guide presents a thorough business strategy that can be easily adapted to any type of industry quizzes history and humor are combined to simplify the vast undertaking of brand development demonstrating simple affordable and effective ways to maintain a brand the author takes you step by step from building a reputation and designing a web site to generating a continual it reeks of transformers which is all a good thing says gene del vecchio an entertainment research consultant and author of creating blockbusters how to generate and market hit entertainment for tv movies video games and books

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